Are the Christmas eReader price wars heating up? This week, Copia, a subsidiary of DMC Worldwide, announced plans to introduce a five-inch color eReader for just $99 this fall.
“The iPad disrupted pricing strategy for everyone in the eReader market, and after the price wars with Barnes & Noble and Amazon, everyone’s trying to differentiate themselves from a price-point perspective,” Tony Antolino, senior vice president of DMC Worldwide, said in a statement. “We decided to do a revision of our hardware positioning.”
We’ll have more information on this eReader as soon as it is available!
